From 2018 to 2022 I worked as creative director for the chatbot company boost.ai.
I designed the logo to feature the brain/head of the new mascot (boost), who was used extensively to contextualize and explain existing customer support pain points and boost.ai's remedies.
A brand story was also created to define the concepts, along with characters and conflict that justified our company's existence. This was used to onboard new employees and introduce clients to our solution.
boost.ai have since 2024 rebranded, after being acquired by Nordic Capital in 2021.
Click on this text to see a snapshot of their website at the time of my tenure can be found here.
^ Brand values, drag/click for next page. Designed as a booklet, first slide is back and front.