Profitbase is a tech company from Rogaland, Norway. Their accounting software is like the missing link between Excel, Powerpoint - and a cloud service! The strength of the software lies in the shared access and always updated information.
The ongoing story in Profitbase's brand universe follows Ron, Jonas and Sara. In the Profitbase logo features three dots, which represent past, present and future. The characters themselves also represent this, and the ongoing conflict explores their relationship at their workplace...
PAST, PRESENT AND FUTURE: From left to right; Ron the 'legacy' guy. He knows alot about the company's finances and how to access the data. But he kind of gatekeeps this information, and takes great pride in being the only one who knows. Jonas is the head of accounting, and feels that their department always lags behind (and that they spend to much time just dealing with getting the numbers, as opposed to how to apply the knowledge). Sara is the newest addition to the company, and her past experiences with Profitbase really changes how things are run! Much to Ron's dismay... Ron has to learn how to become a team player, and embrace technology.
